Abstract
Mobile commerce user interface has different issues affecting overall attitude towards the participation in mobile commerce shopping. There is a lack in the literature that has identified problems, elements, and characteristics of user interface preferences in mobile commerce from the Saudi Arabian customers’ point of view. Although some research has proposed user interface frameworks and models, the problem is in the incompatibility of these current models to the new era of mobile technology especially in Saudi Arabia. In addition, the new platforms of smartphones have the ability to adapt with user’s needs which add a kind of challenge for mobile commerce developers. In this paper, we will present a framework consisting of basic elements for successful Mobile commerce interface design. Methodology used in collecting users’ requirements and preferences was conducted by distributing a questionnaire to a group of people from Saudi Arabia who are active mobile commerce shoppers.
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AlSuwaidan, L., Mirza, A.A. (2014). An Investigation on User Preferences of Mobile Commerce Interface Design in Saudi Arabia. In: Awan, I., Younas, M., Franch, X., Quer, C. (eds) Mobile Web Information Systems. MobiWIS 2014. Lecture Notes in Computer Science, vol 8640. Springer, Cham. https://doi.org/10.1007/978-3-319-10359-4_22
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DOI: https://doi.org/10.1007/978-3-319-10359-4_22
Publisher Name: Springer, Cham
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