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The Gamification as a Resourceful Tool to Improve Work Performance

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Gamification in Education and Business

Abstract

Gamification is the use of game and behavioral analytics, game mechanics, interactive media, and social networking to improve work performance and transform a business by engaging and training users to solve problems. Gaming techniques and strategies have been used in areas such as employee training programs, financial services websites, customer relationship management, project management, business intelligence, market research, online shopping, and education. The level of sophistication involved in the technology applied to these needs varies greatly. This chapter will focus on the more technologically sophisticated methods applied to implementing gaming solutions in work situations. The use of gamification technologies that extends the video gamer lifestyle and skill set to engage and build loyalty with customers and employees will be discussed. Cases of practices in applying gamification to provide solutions for businesses will be examined. This chapter will conclude with imitations, implications, managerial caveats, and assessment of gamification.

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Authors and Affiliations

  1. Operations and Information Systems Department, Robert J. Manning School of Business, University of Massachusetts Lowell, One University Avenue, Lowell, MA, 01854, USA

    Edward T. Chen Ph.D.

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  1. Edward T. Chen Ph.D.
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Correspondence to Edward T. Chen Ph.D. .

Editor information

Editors and Affiliations

  1. School of Information Systems, Curtin University, Bentley, West Australia, Australia

    Torsten Reiners

  2. Dept. of Business Information Systems, Auckland University of Technology, Auckland, New Zealand

    Lincoln C. Wood

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Chen, E.T. (2015). The Gamification as a Resourceful Tool to Improve Work Performance. In: Reiners, T., Wood, L. (eds) Gamification in Education and Business. Springer, Cham. https://doi.org/10.1007/978-3-319-10208-5_24

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