Abstract
This chapter reviews the evolution of the sports broadcast market in Korea. It explores the sports broadcast market from the perspectives of the supply- and the demand-sides, estimates the size of sports broadcast market, and examines the mechanisms adopted in the transactions of sports broadcast rights. It shows that the Korean sports broadcasting market has followed a similar trajectory of the international sports broadcasting market in that a relatively small number of sports contents have obtained dominant position, and the competition among the broadcast channels has rapidly increased. This chapter also presents several features of the sports broadcast market that are very unique in the Korean context; these include how the listed-event rule was enacted and how the conception of televising international sports events has changed.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Bolotny, F., & Bourg, J. (2006). The demand for media coverage. In W. Andreff & S. Szymanski (Eds.), Handbook on the economics of sport (pp. 112–133). Cheltenham: Edward Elgar.
Choi, B., & Jung, C. (2003). TV sport journalism deployment with the change in Korean broadcasting environment. Korean Journal of Physical Education, 42(6), 129–140.
Chung, Y. (2008). Media sports. Seoul: Daehan Media.
Fikentscher, A. (2006). Joint purchasing of sports rights: a legal viewpoint. In C. Jeanrenaud & S. Késenne (Eds.), The economics of sport and the media (pp. 71–92). Northampton: Edward Elgar.
Fort, R. (2011). Sport economics (3rd ed.). Upper Saddle River: Prentice Hall.
Han, K., & Ahn, Y. (2010). An exploration on the identity of Korean sport broadcast commentator. Philosophy of Movement: Journal of Korean Philosophic Society for Sport and Dance, 18(3), 185–201.
Huh, W. (6 March 2013). JTBC got disappointed by WBC: Where have the broadcasting rights fees gone? Media Today.
Hutchins, B., & Rowe, D. (2012). Sport beyond television? The Internet, digital media and the rise of networked media sport. New York: Routledge.
Ki, S. (10 June 2012). JTBC’s broadcasting of the Korea vs. Qatar breaks the record in television ratings among the general service channels. JoongAng Sunday.
Kim, Y. (2010). A rational method to determine the sales price of advertisement time for mega-sports events like FIFA World Cup and Olympic. A research report funded and published by KOBACO.
Kim, S. (2012). The understanding of sports contents. Seoul: Hanul Academy.
Kim, K. (2013a). Media sports in the post-journalism era. Paper presented at the special seminar of Korean Society for Sport Sociology, Korea Maritime and Ocean University, Busan, Korea, May 24, 2013.
Kim, K. (2013b). Joint broadcast methods of the 2012 London Olympic Games: An audience welfare perspective. Korean Journal of Sport Management, 18(2), 1–16.
Kim, J., & Kim, D. (2010). Exclusive broadcasting vs. co-broadcasting with sequential programming: Broadcasters’ competition for sports broadcasting and the universal access rule in Korea. Korean Journal of Broadcasting and Telecommunication Studies, 24(6), 85–126.
Lee, Y. H. (2006). The decline of attendance in the Korean professional baseball league: The Major League effects. Journal of Sports Economics, 7(2), 187–200.
Lee, H. (13 June 2012). JTBC, television ratings for the match against Lebanon breaks the records of the general service channels. Ohmynews.
Won, S. (6 March 2013). Korea eliminated from the WBC 2nd round. www.journalist.or.kr.
Yoon, B. (2005). Broadcasting and sports in the digital multimedia era. Seoul: Hanul Academy.
Acknowledgement
The authors thank Hyeonsoo Jang for his assistance in collecting data.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Kim, K., Lee, K. (2015). The Sports Broadcasting Market in Korea. In: Lee, Y., Fort, R. (eds) The Sports Business in The Pacific Rim. Sports Economics, Management and Policy, vol 10. Springer, Cham. https://doi.org/10.1007/978-3-319-10037-1_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-10037-1_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10036-4
Online ISBN: 978-3-319-10037-1
eBook Packages: Business and EconomicsEconomics and Finance (R0)