Abstract
We provide an overview of the economic and business evolution of professional baseball in Korea. We map out the state of Korean Baseball Organization (KBO) revenues, costs, profits, team values, and regulations in the player market, and the state of competitive balance compared to Major League Baseball (MLB). After that, we go ahead and speculate on the major issues facing KBO if it were to choose to move Korean baseball toward a different business model, profits rather than advertising subsidiaries.
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- 1.
KBO is the name of the governing body of Korean professional baseball league and simultaneously the brand name of the league. Technically, its professional teams play in the Korean Professional Baseball League, but we will stick with the generic brand name in this chapter.
- 2.
In the 2013 season, KBO adopted the 128-game regular-season race as the ninth team was added.
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Acknowledgment
This work was supported by National Research Foundation of Korea Grant KRF-2009–220-B00008, funded by the Korean Government (MEST).
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© 2015 Springer International Publishing Switzerland
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Fort, R., Kang, JH., Lee, Y. (2015). KBO and International Sports League Comparisons. In: Lee, Y., Fort, R. (eds) The Sports Business in The Pacific Rim. Sports Economics, Management and Policy, vol 10. Springer, Cham. https://doi.org/10.1007/978-3-319-10037-1_10
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DOI: https://doi.org/10.1007/978-3-319-10037-1_10
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