Abstract
Following the analysis of the specific characteristics of non-R&D-intensive industries on the macroeconomic level in the previous chapters, the next three chapters provide a detailed analysis of non-R&D-intensive firms on the microeconomic level. This chapter examines firm-level data on the market and competitive environment of non-R&D-intensive firms. The aim is to locate these firms within their industrial competitive environment, clarify their structural characteristics, and obtain information about their most relevant competitive factors and future expectations.
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Notes
- 1.
The telephone survey was conducted in 2010, and the results comprise answers from 220 non-R&D-intensive companies (R&D expenditures < 3 % of their sales) and 88 high-tech companies (R&D expenditures > 7 % of their sales) about their market environment, competitive strategies, and structural characteristics. The results of this survey have been previously published by Som, O., Kinkel, S., Kirner, E., Buschak, D., Frietsch, R., Jäger, A., Neuhäusler, P., Nusser, M., Wydra, S. (2010): Zukunftspotenziale und Strategien nichtforschungsintensiver Industrien in Deutschland – Auswirklungen auf Wettbewerbsfähigkeit und Beschäftigung. Innovationsreport TAB Büro für Technikfolgenabschätzung beim Deutschen Bundestag. Arbeitsbericht Nr. 140.
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Kirner, E., Som, O., Jäger, A. (2015). The Market Environment and Competitive Factors of Non-R&D-Performing and Non-R&D-Intensive Firms. In: Som, O., Kirner, E. (eds) Low-tech Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-09973-6_6
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