Using Balance Theory for the Sequential and Correlated Development of Vision, Strategies and Projects in Complex Environments

Abstract

This study introduces the usability of Balance Theory for the effective and correlated management of vision, strategies and projects especially in complex environments. Balance Theory was initially developed by Livvarçin (J Turk Navy Navy 77–81, 2010) as a tool for the strategic management of business organizations as well as national organizations or even countries. The theory basically claims that there should be a balance between the interest area of the organization and its power. Any misbalance between those two parameters will cause various types of strategic level problems. When the level of complexity increases, the establishment of clear vision, derivation of strategies and finally development of oriented projects becomes more crucial and more difficult. This study proposes the usage of balance theory for designing vision as the first step. It basically aims to answer the questions; “Where are we now?”, “Where do we want to be?” and finally “How shall we go there?” for the determination of the vision. In the second step; strategies will be developed by assessing the gap between our current and aimed positions. Afterwards, the most appropriate and feasible projects can be initiated. This straightforward process is valid also in complex environments where pursuit of strategies becomes more difficult.