Abstract
The share of ICT segment in Brazilian GDP grows every year and increased from 4.5 % in 2011 to 5.2 % in 2012. The expectation is that this growth rate will continue growing over the coming years and the share will reach 8 % in 2022 by when Brazil is projected to become one of the top three ICT centers in the world. On one hand, the number of companies adopting the sustainability theme in speeches and advertisements has been also increasing in an accelerated manner, but on the other hand, only a few of them are handling it in an effective way. In this context, this paper aims to present an overview of how ICT enterprises are handling the sustainable development issue and also compile major impacts of this industry on society. The measurement and assessment criteria adopted by the Global 100, issued by Corporate Knights. Lastly, the study suggests improvements to Brazilian ICT companies based on the model adopted by Vivendi, which was ranked as the 7th most sustainable company and the 1st in the ICT segment.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Ahola J, Ahlqvist T, Ermes M, Myllyoja J, Savola J (2010) ICT for environmental sustainability: green ICT roadmap. VTT Tiedotteita, Finland. Research Notes, 2532. http://www.vtt.fi/inf/pdf/tiedotteet/2010/T2532.pdf. Accessed on 05 Apr 2014
Bekessy S, Burgman M (2003) Universities and sustainability. http://researchbank.rmit.edu.au/view/rmit:7691. Accessed on 30 Apr 2014
Dias R (2011) Gestão ambiental: Responsabilidade Social e Sustentabilidade. Atlas, São Paulo, pp 183–196
Fenker E (1997) Sustentabilidade ambiental: avaliação do ciclo de vida do produto. http://www.mma.gov.br/estruturas/a3p/_arquivos/sustentamb_ciclovida.pdf. Accessed on 30 Oct 2013
Fujimoto J, Poland D, Matsumoto M (2009) Low-Carbon Society scenario: ICT and ecodesign. Inf Soc Int J 25(2):139–151. doi:10.1080/01972240802701726
GLOBAL100 (2013) Methodology. http://global100.org/methodology/. Accessed 30 Apr 2014
GLOBO (2013) Relatório Social. http://redeglobo.globo.com/globocidadania/relatorio-social-2012/. Accessed on 07 Mar 2014
Global Village Telecom (2013) Institucional. http://www.gvt.com.br/PortalGVT/Institucional. Accessed on 05 Apr 2014
Guimaraes AS (2000) Competitive strategies adopted by business information technology. Dissertação de Mestrado, Curso de Pós-Graduação em Informática, Pontifícia Universidade Católica de Campinas, Campinas-SP. http://bd.camara.gov.br/bd/bitstream/handle/bdcamara/4085/estrategias_informacao_guimaraes.pdf?sequence=1. Accessed 30 Oct 2013
Hoover JN (2009) 10 ideias para impulsionar os projetos de TI verde. http://www.itforum365.com.br/noticias/detalhe/4880/10-ideias-para-impulsionar-os-projetos-de-ti-verde. Accessed 30 Oct 2013
Horne RE, Grant T, Verghese KL (2009) Life cycle assessment: principles, practice and prospects. Csiro Publishing, Australia, pp 1–7
Lewis A (2013) Sustainability and ICT: Exploring the relationship.http://www.sustainability-perspectives.com/perspective/sustainability-and-ict#article-more. Accessed on 05 Apr 2014
Nawi HSA, Shukor NSA, Basaruddin S, Omar F, Rahman AA (2013) Community ICT Hubs Sustainability: Result From a Field Study of ICT4d Project. Academic Conferences and Publishing International Ltd. pp 247–253
Pidlisnyuk, V (2010) Education in Sustainable Development: the role of universities. http://www.ees.uni.opole.pl/content/01_10/ees_10_1_fulltext_05.pdf. Accessed on 30 Apr 2014
Positivo Informática (2013) Institucional. http://www.positivoinformatica.com.br/www/institucional/instituto.aspx. Accessed 07 Mar 2014
Rozenfeld et al. (2012) Gestão do ciclo de vida de produtos sustentáveis. http://www.numa.sc.usp.br/grupoei/index.php/por/Projetos/Sustentabilidade-na-Gestao-do-Ciclo-de-Vida. Accessed on 05 Apr 2014
Sampaio T (2011) Crianças com smartphones: qual é a idade certa. http://www.techtudo.com.br/artigos/noticia/2011/11/criancas-com-smartphones-qual-e-idade-certa.html. Accessed on 30 Oct 2013
Scott Matthews H, Morawski TB, Nagengast AL, O’Reilly GP, Picklesimer DD, Sackett RA, Wu PP (2010) Planning energy-efficient and eco-sustainable telecommunications networks. Bell Labs Tech J 15(1):215–236
Srour RH (2008) Ética Empresarial. Elsevier, Rio de Janeiro, pp 252–254
Stančík J, Desruelle P (2012) The 2012 predict report: an Analysis of ICT R&D in the EU and Beyond. Seville: Institute for Prospective Technological Studies. Obtido em. ftp.jrc.es/EURdoc/JRC75513.pdf. Accessed on 05 Apr 2014
Vivendi (2012a) Breaking News. http://www.vivendi.com/press/news/vivendi-ranked-first-french-company-in-the-2012-global-100-list-of-the-most-sustainable-large-corporations/. Accessed 30 Oct 2013
Vivendi (2012b). Publications. www.vivendi.com/investment-analysts/publications-en/. Accessed on 30 Oct 2013
Vivo (2013) Relatório de Sustentabilidade. www.telefonica.com.br/servlet/Satellite?c=Page&cid=1386090999186&pagename=InstitucionalVivo%2FPage%2FTemplateRelatorioSustentabilidade. Accessed on 30 Oct 2013
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Paese, B.G.S., Cassitas Hino, M. (2015). Overview of the Sustainability in Brazilian Information and Communications Technology Market. In: Leal Filho, W., Azeiteiro, U., Caeiro, S., Alves, F. (eds) Integrating Sustainability Thinking in Science and Engineering Curricula. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-319-09474-8_23
Download citation
DOI: https://doi.org/10.1007/978-3-319-09474-8_23
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-09473-1
Online ISBN: 978-3-319-09474-8
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)