Your Search Behavior and Your Personality

  • Dong Nie
  • Ang Li
  • Zengda Guan
  • Tingshao Zhu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8351)


Search is very important to acquire useful information from the Web. To provide better search service, we need to look into how people conduct search. In this paper, we focus on web search behavior, and try to identify how it relates to the personality traits, then investigate the potential personality predicting model based on search behaviors. Several features are extracted from web search behavior, corresponding personality-trait scores are obtained, too. Correlation analysis method is used to deal with the data, the results show that part of searching behaviors are correlated with personality traits in some degree.


Personality Trait Search Engine Personality Dimension None None Search Behavior 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Dong Nie
    • 1
  • Ang Li
    • 1
  • Zengda Guan
    • 1
  • Tingshao Zhu
    • 1
  1. 1.Institute of PsychologyUniversity of Chinese Academy of Sciences, Chinese Academy of SciencesBeijingChina

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