Abstract
Drug development involves complex, high-value decisions with lasting consequences. These decisions are made in the context of uncertainty, with information of many different types and from many different sources. A project team making a decision regarding the development of a drug needs to structure and synthesize this information in this context and come to a consensus on the best course of action.
Richard Nixon and Blair Ireland are employees of Novartis. The views expressed in this chapter are the views of the authors and do not necessarily reflect the views of Novartis.
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Nixon, R., Ireland, B. (2015). Using Decision Analysis to Support the Design of Clinical Trials Within a Program. In: Antonijevic, Z. (eds) Optimization of Pharmaceutical R&D Programs and Portfolios. Springer, Cham. https://doi.org/10.1007/978-3-319-09075-7_7
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DOI: https://doi.org/10.1007/978-3-319-09075-7_7
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