Abstract
This chapter offers a case study of the newspaper and television businesses as they morph into the digital age. The chapter begins with an overview of the challenges facing these industries and the changes they have made to adapt to digital consumers. It then compares these changes, discusses the ramifications and looks toward the future of newspapers and television, suggesting that although the television business may be better positioned to sustain more traditional models, incumbent players in both worlds need to reinvent themselves to cater to the digital consumer. The chapter offers suggestions for steps incumbent players should take to remain relevant in a digital world.
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Notes
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Dr. Ed Yardeni, Joe Abbott, Yardeni Research, “S&P 500 Sectors & Industries Profit Margins”, p. 3.
- 2.
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- 3.
comScore press release, May 23, 2014, “comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for April 2014”.
- 4.
ANA started collecting online advertising revenue data in 2003. Online revenues then were $1.2B and the revenues in 2000 were most probably significantly lower.
- 5.
Matt McGee, Marketing Land, February 28, 2014, “Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]”.
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The Huffington Post press release, December 16, 2013, “The Huffington Post Announces Record Year in Audience Growth, Video, Native Advertising, and International Expansion”.
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Facebook press release, April 23, 2014 “Facebook Reports First Quarter 2014 Results”.
- 8.
Matt McGee, Marketing Land, February 28, 2014, “Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]”.
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Jennifer Saba, Reuters, February 23, 2014, “Beyond cute cats: How BuzzFeed is reinventing itself”.
- 10.
eMarketer, Jan 6, 2014, “Smartphone Users Worldwide Will Total 1.75 Billion in 2014”.
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Todd Lappin, Flipboard Magazines Blog, November 7, 2013, “In Three Minutes, We Can Teach You How to Create Your Very Own Flipboard Magazine”.
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Ben Cardew, The Guardian Media Blog, January 12, 2014, “Personalised digital magazine app Flipboard aims for 150 million users”.
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Jason Abbruzzese, Mashable, December 9, 2013, “Flipboard Raises $50 Million to Staff Up”.
- 15.
The New York Times Company’s Annual Report for 2013, February 26, 2014.
- 16.
Nielsen Cross Platform Report, Q3 2013 http://www.nielsen.com/us/en/reports/2013/a-look-across-media-the-cross-platform-report-q3-2013.html.
- 17.
Comscore US Digital Future 2014 https://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus.
- 18.
Comscore, IBID.
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- 20.
Nielsen IBID.
- 21.
Comscore, IBID.
- 22.
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- 23.
Business Insider http://bit.ly/1nEsn15.
- 24.
“Over-the-top distribution refers to the delivery of video content, including television content over the internet directly to consumers, allowing them to bypass the traditional service provider infrastructure such as cable and satellite.
- 25.
- 26.
September-May Seasons updated through 5/23/07; 07/08-10/11 PROJECTED; 18-49.). NBC Owned Report.
- 27.
Forrester research, Pay TV Forecast, 2013–2018 (US) www.forrester.com.
- 28.
(GFK, 2013 e 2013 Ownership Survey and Trend Report, June 2014 http://advanced-television.com/2013/06/24/gfk-cord-cutting-on-the-rise-in-us/).
- 29.
- 30.
Sandvine Global Internet Phenomena Report 2H2013, https://www.sandvine.com/pr/2013/11/11/sandvine-report-netflix-and-youtube-account-for-50-of-all-north-american-fixed-network-data.html.
- 31.
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- 35.
Poynter/ New York Times Video study, http://www.poynter.org/latest-news/mediawire/225528/third-of-millennials-watch-no-broadcast-tv/.
- 36.
The IAB Internet Advertising Revenue Report for 2013, http://www.iab.net/AdRevenueReport.
- 37.
See www.aereo.com.
- 38.
- 39.
US Digital Video Benchmark, Adobe Digital Index, Q4, 2013, September 2014 http://www.cmo.com/content/dam/CMO_Other/ADI/OnlineVideo/video_benchmark_Q4_13.pdf.
- 40.
- 41.
Viacom Online Survey, May 2014 http://bit.ly/1po9XTl.
- 42.
- 43.
- 44.
- 45.
Edward Wyatt And Noam Cohen, “Comcast and Netflix Reach Deal on Service”, The New York Times, Feb 23, 2014, http://www.nytimes.com/2014/02/24/business/media/comcast-and-netflix-reach-a-streaming-agreement.html?_r=0.
- 46.
Net Neutrality or “the Open Internet” refers to the principle that no form of content and applications delivered over the internet should be prioritized by service providers.
- 47.
- 48.
- 49.
Merced and Gelles, AT&T to Buy DirecTV for $48.5 Billion in Move to Expand Clout, The New York Times, May 18, 2014 http://dealbook.nytimes.com/2014/05/18/att-to-buy-directv-for-48-5-billion/ .
- 50.
IAB, GFK, Original Digital Video Consumer Study, April 2014 http://www.iab.net/media/file/GfKIAB2014OriginalDigitalVideoReport.pdf.
- 51.
- 52.
According to the IAB long form content always has a content arc with a beginning, middle and end which in its entirety typically lasts longer than 10 min. See http://www.iab.net/media/file/long-form-video-final.pdf.
- 53.
- 54.
- 55.
Secondsync and Facebook Watching With Friends” report”, Feb 13, 2014 http://www.slideshare.net/smobile/how-tv-drives-conversation-on-facebook-31180612.
- 56.
- 57.
Nielsen breaks out metrics into two parts. Activity metrics (Unique Authors and Tweets) are a measure of relevant U.S. Twitter activity from 3 h before, during and 3 h after broadcast. Reach metrics (Unique Audience and Impressions) measures the volume of relevant Tweets ascribed to a specific episode from when the Tweets are sent until the end of the broadcast day at 5 am). See http://www.nielsensocial.com/nielsentwittertvratings/weekly/.
- 58.
- 59.
- 60.
- 61.
- 62.
Comscore Digital focus report 2013, http://wearesocial.net/blog/2013/02/comscore-2013-digital-future-focus/.
- 63.
- 64.
David Carr, Giving Viewers What They Want, The New York Times, Feb 24, 2013, http://nyti.ms/1tpOQlX.
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Einav, G., Lipson, N. (2015). The Times They Are A’ Changin’… From Newspapers to TV, Traditional Shifts to Digital. In: Einav, G. (eds) The New World of Transitioned Media. The Economics of Information, Communication, and Entertainment. Springer, Cham. https://doi.org/10.1007/978-3-319-09009-2_7
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