Abstract
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society. Clearly, the impact of digital technology adoption has transcended media consumption and is reflected across multitude facets of our lives. This book attempts to take a step back and examine the implications of this adoption on both media consumers and society. To set the backdrop for the coming chapters, this introduction points out a few emerging trends that provide context for the changes taking place in the new world of digital media. It also provides descriptions for the additional ten chapters included in this book.
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- 1.
Carey & Elton, “When Media are New – Understanding the Dynamics of New Media Adoption and Use”, University of Michigan Press. 2010 – p. 255.
- 2.
Everette Rogers, “Diffusion of Innovations, 4th ed. New York, Free Press, 1995.
- 3.
Carey &|Elton, p. 21.
- 4.
Ibid, p. 34.
- 5.
- 6.
Nielsen, Cross Platform Report, Q3 2013, Available at http://www.nielsen.com/us/en/reports/2013/a-look-across-media-the-cross-platform-report-q3-2013.html.
- 7.
Zickuhr Katheryn, Generations Online, 2010, Pew Research Internet Project, http://www.pewinternet.org / 2010/12/16/generations-2010/.
- 8.
Nielsen, Cross Platform Report, Q3 2013, (IBID).
- 9.
Comscore, Digital Future in Focus 2014, at http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_US_Digital_Future_in_Focus.
- 10.
- 11.
- 12.
- 13.
Comscore, Digital Future in Focus 2014, IBID.
- 14.
Global Social Media Impact Study http://gsmis.org/.
- 15.
- 16.
According to Blue Fin Labs, http://www.socialstraightup.com/2013/01/10/dont-count-facebook-out-of-the-social-tv-measurement-game/.
- 17.
- 18.
Oxford Dictionary defines “Selfie” as a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website. See http://www.oxforddictionaries.com/definition/english/selfie.
- 19.
Suzanne Vranica, Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy, The Wall Street Journal, March 3, 2014 http://online.wsj.com/news/articles/SB10001424052702304585004579417533278962674 .
- 20.
Ronda Richford, MIPTV: Elen Degeneres Selfie Worth as much as $I billion, April 8, 2014 http://www.hollywoodreporter.com/news/miptv-ellen-degeneres-oscar-selfie-694562.
- 21.
Sandvine Global Internet Phenomena Report 2H2013, https://www.sandvine.com/pr/2013/11/11/sandvine-report-netflix-and-youtube-account-for-50-of-all-north-american-fixed-network-data.html.
- 22.
- 23.
Madden et al, Teens, Social Media and Privacy, Pew Research Internet Project, May 21 2013, http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/.
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Einav, G. (2015). Introduction. In: Einav, G. (eds) The New World of Transitioned Media. The Economics of Information, Communication, and Entertainment. Springer, Cham. https://doi.org/10.1007/978-3-319-09009-2_1
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