Case Study: Developing Cloud Computing Strategy for Dabur

Abstract

The major objective of this project is to design an IT Implementation strategy for Dabur. Many of the FMCG companies in India have a similar structure hence this IT strategy might as well be applicable to other companies in the Indian FMCG sector. Most of the processes in Dabur have now been computerized with the advancement of technology, but there is a disconnect between various functions at Dabur and a major portion on data available cannot be leveraged for obtaining competitive advantage due to this lack of integration. We interviewed few of the professionals (ASMs and Sales Executives) working in Dabur to get an idea of the existing processes in Dabur. We also looked at the competitors of Dabur such as Reckitt Benckiser and P&G to analyze processes followed there. We also looked at industry reports on current trends in the Indian FMCG sector and current applicability of Cloud Implementation in the FMCG segment. And then taking into account the Vision, Mission and Goals of Dabur we were able to chalk out an implementation plan for IT Strategy for Dabur.