Abstract
IndiaInfoline (www.indiainfoline.com) is a brokerage firm dealing with retail and corporate brokerages. It has also operations in consumer lending apart from realty and wealth management. The challenge faced by the organization is variable demand, spike in volumes and online security issues. The firm wanted to concentrate in its core business and reduce effort, time and investment in technology infrastructure. The CIO was asked to devise a strategy that will reduce spending on IT while all transactions will be carried out with the help of technology. This will help in consistency and predictability in performance. The CIO adopted cloud strategy. He managed to reduce IndiaInfoline’s annual IT costs by a factor of five in a time span of 12 months. During the same period the company’s revenues increased 36 %. This means not only the cloud strategy supported business growth, it also reduced spending on technology. They are, if you allow for a little exaggeration, much like commodity traders. They scour for events when the need for computing power will surge and buy it just before the spike.
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© 2014 Springer International Publishing Switzerland
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Mohapatra, S., Lokhande, L. (2014). Cloud Computing Strategy. In: Cloud Computing and ROI. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-08663-7_4
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DOI: https://doi.org/10.1007/978-3-319-08663-7_4
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-08663-7
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