Abstract
The media sector is part of an environment subject to rapid evolution and strong market pressures. In this chapter, several aspects influencing the management of media industries are approached, including a growing interdependence with the telecommunications industry. In many cases, it is possible to identify some strategies and management practices that are similar and therefore applied across different media industries, and also in other industries of course. These are construed as general managerial competencies. Notwithstanding, there are differences not only in managing media firms, as this book as a whole describes, but also in managing different kinds of media companies—e.g. a newspaper, a national telecom company or a broadcasting company in the public sector [PSB] with a portfolio of TV channels. This chapter addresses such differences and thereby contributes to filling a gap that exists in the study of management practices in the media industry that is commonly lumped together without sufficient consideration of distinctions. In fact, it is fair to suggest that we are not assessing ‘the industry’ but rather a constellation of diverse but related industries. In addition to differences in the nature of content and distribution, we consider the size of the companies as a distinguishing factor.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Albarran, A. (2002). Management of electronic media. Belmont, CA: Wadsworth.
Borders, G. L. (2006). Media organizations and convergence. Mahwah, NJ: Lawrence Erlbaum.
Deuze, M. (2007). Media work: Digital media and society series. Malden, MA: Polity.
Faustino, P. (2009). Análise e Prospectiva dos Media em Portugal: Tendências, Mercado e Emprego. Lisbon, Portugal: Media XXI.
Gershon, R. (2009). Telecommunications and business strategy. New York: Routledge, Taylor & Francis Group.
Herrick, D. F. (2003). Media management in the age of giants: Business dynamics of journalism. Ames, IA: Blackwell.
Killebrew, K. (2005). Managing media convergence: Pathways to journalistic cooperation. Ames, IA: Blackwell.
Lowe, G. F., & Martin, F. (2014). The value of public service media, RIPE@2013. Göteborg, Sweden: NORDICOM.
Picard, R. G. (2002). The economics and financing media companies. New York: Fordham University.
Sohn, A., Wicks, J., Lacy, S., & Sylvie, G. (1999). Media management: A casebook approach (2nd ed.). Mahwah, NJ: Lawrence Erlbaum.
Tassel, J., & Poe-Howfield, L. (2010). Managing electronic media: Making, marketing, and moving digital content. Burlington, MA: Focal Press.
Throsby, D. (2001). Economics of culture. Cambridge: Cambridge University Press.
Towse, R. (2008). A textbook of cultural economics. Cambridge: Cambridge University Press.
Vizjak, A., & Ringlstetter, M. (2003). Media management—Leveraging content for profitable growth. Munich, Germany: Springer.
Wossner, M. (2003). The media: An industry with tradition at the crossroads. In A. Vizjak & M. Ringlstetter (Eds.), Media management—Leveraging content for profitable. Heidelberg: Springer.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Faustino, P., Ribeiro, L. (2016). Convergence, Similarities and Distinctions in Management Across Media Industries. In: Lowe, G., Brown, C. (eds) Managing Media Firms and Industries. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-08515-9_4
Download citation
DOI: https://doi.org/10.1007/978-3-319-08515-9_4
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-08514-2
Online ISBN: 978-3-319-08515-9
eBook Packages: Business and ManagementBusiness and Management (R0)