Abstract
The media sector is part of an environment subject to rapid evolution and strong market pressures. In this chapter, several aspects influencing the management of media industries are approached, including a growing interdependence with the telecommunications industry. In many cases, it is possible to identify some strategies and management practices that are similar and therefore applied across different media industries, and also in other industries of course. These are construed as general managerial competencies. Notwithstanding, there are differences not only in managing media firms, as this book as a whole describes, but also in managing different kinds of media companies—e.g. a newspaper, a national telecom company or a broadcasting company in the public sector [PSB] with a portfolio of TV channels. This chapter addresses such differences and thereby contributes to filling a gap that exists in the study of management practices in the media industry that is commonly lumped together without sufficient consideration of distinctions. In fact, it is fair to suggest that we are not assessing ‘the industry’ but rather a constellation of diverse but related industries. In addition to differences in the nature of content and distribution, we consider the size of the companies as a distinguishing factor.
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Faustino, P., Ribeiro, L. (2016). Convergence, Similarities and Distinctions in Management Across Media Industries. In: Lowe, G., Brown, C. (eds) Managing Media Firms and Industries. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-08515-9_4
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DOI: https://doi.org/10.1007/978-3-319-08515-9_4
Publisher Name: Springer, Cham
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