Statistical Analysis of the Preferences of Polish People Regarding Financial Investments

Abstract

The fifth chapter is empirical: it presents the results of research on the sector of alternative forms of investment in Poland. As a part of the research project a survey was conducted of a representative sample of Polish society. The standard techniques and research tools were used. The aim of the research project was to verify the level of knowledge of Polish citizens on alternative investments and to diagnose the directions of development of alternative forms of investment. Next, an association study of some personal characteristics of the respondents was conducted, with a variant of the reply to the questions contained in the questionnaire. In the study of associations (counter-associations) of specific personal characteristics with the variant of the answer to the question, J.W. Wiśniewski’s quotient for the association of characteristics was used. Moreover, conducting surveys allowed potential gaps in knowledge to be identified and priorities to be determined for educational activities which would enable faster and more flexible adaptation of society to change. This chapter also provides recommendations for managing financial investments.