Abstract
This chapter focuses on the discussion of transcultural management by examining the adaptive characteristics of effective global governance structures, taking successful cooperation between Chinese and Western firms as an example. The process of economic globalization assumes the need for a successful interplay of the diversity of different moral cultures (intercultural dimension) and of the perception of shared cultural and moral practices (transcultural dimension); from this follows that the value systems and virtues of individual and collective actors have a direct relevance for the success or failure of multinational cooperation projects. After examining the challenges and requirements of comprehensive governance structures for transcultural management, it is pointed out that cooperation beyond cultural boundaries can only be successful if it is understood from the start as a collective learning and transforming process in which both parties participate because both can benefit from cooperation. What matters is not so much the discussion of fundamental moral issues as the creation of a cooperation process which permits the discussion of moral issues from the perspective of shared practice.
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Notes
- 1.
For a fundamental treatment of this distinction see Wieland 1998.
- 2.
- 3.
- 4.
Enderle (2006/2010) also underlines this aspect when he argues for “[…] an urgent need to build up formal institutions that are effective, stable, and fair.” (p. 4). This is a field in which much has happened recently. It is an interesting question how far the “legalistic school” of Han Fei Tzu can provide a point of contact here. Much seems to depend on whether the renewed discourse between Confucianism and “legalistic school” is successful this time (cf. the interesting material in Fung 1952, Chapter XIII).
- 5.
For a more detailed treatment see the discussion on the global virtue circle in Chap. 10 in this volume.
- 6.
On the problems involved in such estimations see Fu et al. 2004.
- 7.
Hofstede distinguishes between the values of a nation and the practices of an organization and cannot therefore take the feedback effect of values to values into account conceptually.
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- 9.
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Wieland, J. (2014). The Governance of Transcultural Values Management. In: Governance Ethics: Global value creation, economic organization and normativity. Ethical Economy, vol 48. Springer, Cham. https://doi.org/10.1007/978-3-319-07923-3_11
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