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All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction

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Book cover Information Systems, Management, Organization and Control

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 6))

Abstract

Multinationals and hi-tech firms often advertise and claim for their newest innovations, presenting all kinds of improvements as authentic revolution for the industry. Regarding interfaces between users and machines, in particular, software developers announce repetitively their new versions, emphasizing their novelty and disruptiveness in order to attract more customers. Apparently, all competitors seem to play against everyone else. This study instead, demonstrates that when looking at the evolution over time of mobile phone interfaces—as an example of a widely adopted technology by millions of customers –variance and genuine innovation is very limited, and competitors prefer to follow their enemies instead of taking the risk of being disruptive into the marketplace. The study investigates why it is such and it explores the reasons why competitors get stuck with pre-existing user interfaces.

Authors are listed in alphabetical order. Authors are grateful to Dr. Luca Pistilli for an earlier version of this study and the empirical research.

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Notes

  1. 1.

    For example, if the battery level is low it would be annoying to repetitively report this information interrupting the editing of a SMS.

  2. 2.

    Legend: Compose a text message = A1, Perform a voice call = A2, Redial a recent called number = A3, Scroll the phonebook = A4, Add a new contact to the phonebook = A5, Set the alarm clock = A6, Regulate the display brightness = A7, Switch to an Offline mode = A8, Switch to a Silent profile = A9, Activate Wireless connection = A10, Activate Bluetooth = A11, Activate Infrared port = A12, Activate GPS receiver = A13, Open Calculator = A14, Vibration = B1, Touch Screen = B2, Vocal commands = B3, Shortcuts = B4, T9 technology = B5.

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Author information

Authors and Affiliations

  1. Department of Management & Technology & SDA Bocconi School of Management, Bocconi University, Milan, Italy

    Leonardo Caporarello, Massimo Magni & Ferdinando Pennarola

Authors
  1. Leonardo Caporarello
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  2. Massimo Magni
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  3. Ferdinando Pennarola
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Corresponding author

Correspondence to Leonardo Caporarello .

Editor information

Editors and Affiliations

  1. University of Messina, Messina, Italy

    Daniela Baglieri

  2. "Parthenope" University of Naples, Naples, Italy

    Concetta Metallo

  3. Department of Business Administration, University of Verona, Verona, Italy

    Cecilia Rossignoli

  4. Department of Economics, Second University of Naples, Capua, Italy

    Mario Pezzillo Iacono

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Caporarello, L., Magni, M., Pennarola, F. (2014). All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction. In: Baglieri, D., Metallo, C., Rossignoli, C., Pezzillo Iacono, M. (eds) Information Systems, Management, Organization and Control. Lecture Notes in Information Systems and Organisation, vol 6. Springer, Cham. https://doi.org/10.1007/978-3-319-07905-9_12

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