Google Analytics Spatial Data Visualization: Thinking Outside of the Box

  • Wanli Xing
  • Rui Guo
  • Ben Richardson
  • Thomas Kochtanek
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8521)


This paper showcases a methodology to assist website managers in determining the influence of their websites in regard to a particular location. This is achieved through enhancing Google Analytics by supplementing it with outside data sources. Though GIS software namely ArcGIS, the approach allows for more comprehendible geospatial analysis while also presenting maps overlays that are easier to grasp than the tools currently offered by Google Analytics. The Truman Presidential Library website serves as a case study to explore the potentiality of this approach.


GIS Google Analytics Visualization decision making library 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Wanli Xing
    • 1
  • Rui Guo
    • 2
  • Ben Richardson
    • 1
  • Thomas Kochtanek
    • 1
  1. 1.School of Information Science and Learning TechnologiesUniversity of MissouriColumbiaUSA
  2. 2.Department of Civil and Environmental EngineeringUniversity of South FloridaTampaUSA

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