Google Analytics Spatial Data Visualization: Thinking Outside of the Box
This paper showcases a methodology to assist website managers in determining the influence of their websites in regard to a particular location. This is achieved through enhancing Google Analytics by supplementing it with outside data sources. Though GIS software namely ArcGIS, the approach allows for more comprehendible geospatial analysis while also presenting maps overlays that are easier to grasp than the tools currently offered by Google Analytics. The Truman Presidential Library website serves as a case study to explore the potentiality of this approach.
KeywordsGIS Google Analytics Visualization decision making library
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