Antecedents and Consequences of Online Campaign Engagement of Greek College Students
This study measured college students’ engagement with official online campaign tools of political parties and politicians during the pre-election period in Greek Parliamentary elections in May 2012. Furthermore, the antecedents and consequences of voters’ online campaign engagement were examined. Findings indicate that Greek college students are not digitally mature in using various online platforms for political information and engagement. The engagement with official campaign tools is affected by the interest of young voters in politics as well as their level of political cynicism. Based on the findings, only Facebook interaction of Greek college students with the profile of political party/politicians can influence their voting intentions.
Keywordsonline campaign engagement young voters Greek Parliamentary Elections 2012 political interest distrust in politics political cynicism voting intention
Unable to display preview. Download preview PDF.
- 2.Byrne, B.M.: Structural equation modeling with Amos: Basic concepts, applications, and programming, 2nd edn. Taylor and Francis Group, New York (2010)Google Scholar
- 3.Dimitrova, D., Shehata, A., Strömbäck, J., Nord, L.: The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns: Evidence From Panel Data. Communication Research Article in Press, 1–24 (2011)Google Scholar
- 4.Feezell, J.T., Conroy, M., Guerrero, M.: Facebook is.. Fostering Political Engagement: A Study of Online Social Networking Groups and Offline Participation. In: Proceedings of the American Political Science Association Meeting in Toronto, Canada (2009)Google Scholar
- 6.Gibson, R., Cantijoch, M., Ward, S.: Citizen participation in the e-campaign. In: Gibson, R., Williamson, A., Ward, S. (eds.) The Internet and the 2010 Election. Putting the Small ‘p’ Back in Politics? pp. 5–18. Hansard Society (2010a)Google Scholar
- 7.Gibson, R., Cantijoch, M., Ward, S.: Another false dawn? New media and citizen participation in the 2010 UK General Election. In: Proceedings of the Elections, Public Opinion and Parties Conference, Essex (2010b)Google Scholar
- 9.Hair, J.F., Anderson, R.E., Tatham, R.L., Black, W.C.: Multivariate data analysis. Prentice Hall (1998)Google Scholar
- 11.Janssens, W., de Pelshmacker, P., van Kenhove, P., Wijnen, K.: Marketing research with SPSS. Pearson Education (2008)Google Scholar
- 17.Yannas, P., Lappas, G., Triantafillidou, A.: Development and validation of a scale to measure online election campaign engagement of Greek young voters using structural equation modeling. In: Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, Athens, Greece (2013)Google Scholar