What Is Beautiful in Cyberspace? Communication with Attractive Avatars

  • Sabrina Sobieraj
  • Nicole C. Krämer
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8531)


The face with its structural and nonverbal features is the most important cue in interpersonal face-to-face communication (e.g. Dion et al., 1972; Reis et al., 1990). The aim of the presented study is to examine whether physical attractiveness and nonverbal cues in virtual representations can elicit interpersonal effects comparable to those evoked in face-to-face contacts. In a 2 (observer’s nationality) x 2 (smiling, non-smiling) x 3 (sender’s attractiveness) x 2 (sender’s gender) x 2 (observer’s gender) experimental design 158 German and 128 Malaysian participants evaluated 18 faces (9 smiling, 9 non-smiling) concerning attractiveness, social competence and dominance. Analyses show several effects, e.g. indicating that the same facial features are attractive in virtual faces and human faces.


Attractiveness avatars facial features nonverbal behavior 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Sabrina Sobieraj
    • 1
  • Nicole C. Krämer
    • 1
  1. 1.Social Psychology: Media and CommunicationUniversity of Duisburg-EssenDuisburgGermany

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