Advertisement

Territorial Brand Graphic Interface Management in Mobile Applications Focused on User Experience

  • Luiz Salomão Ribas Gomez
  • Valéria Casaroto Feijó
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8518)

Abstract

As well as the products and services, territories and places compete for investments, businesses, tourists, residents, and other factors. The concept of Territorial Branding has as main feature the development of representative identities in order to encourage people to engage with them, from strategies and techniques that seek to empower a place to develop their potential. The identification and validation of the DNA of a brand is manifested as a possible tool in developing a unique identity to a territory. After identifying the DNA of the brand, it is necessary to integrate communication and the senses to produce experiences and memories to it. The present study aims to investigate the Branding dimension of territorial brands in mobile applications with a focus on the user experience, from the analysis of the cities of Barcelona, London and Berlin official guide applications.

Keywords

Branding and DUXU issues/trends Territorial branding User Experience Mobile Applications 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Kapferer, J.N.: As marcas: capital da empresa, 3rd edn. Bookman, Porto Alegre (2003)Google Scholar
  2. 2.
    Tybout, A.M., Calkins, T.: Branding. Atlas, São Paulo (2006)Google Scholar
  3. 3.
    Gomez, L.S.R., da Mateus, A.C.: Brand DNA: the brands creative [r]evolution. In: IADE International Conference, p. 40. IADE, Lisboa (2009)Google Scholar
  4. 4.
    Azevedo, A., Magalhães, D., Pereira, J.: City marketing: Myplace in XXI. Vida Económica, Porto (2011)Google Scholar
  5. 5.
    Gil, A.C.: Métodos e técnicas de pesquisa social, 7th edn. Atlas, São Paulo (2008)Google Scholar
  6. 6.
    Santaella, L.: Matrizes da linguagem e pensamento sonora visual verbal: aplicações na hipermídia, 3rd edn. Iluminuras Fapesp, São Paulo (2005)Google Scholar
  7. 7.
    Feijó, V.C., Gonçalves, B.S., Gomez, L.S.R.: Heurística para Avaliação de Usabilidade em Interfaces de Aplicativos Smartphones: Utilidade, Produtividade e Imersão. Design & Tecnologia, No 06 (2013)Google Scholar
  8. 8.
    Lucca, A.: O caminho das apps: como transformar sua ideia em um aplicativo. Do início ao fim! [201?], http://www.luccaco.com/public_html/caminhodasapps/
  9. 9.
    Hoober, S., Berkman, E.: Designing mobile interfaces. O’Reilly, Canadá Google Scholar
  10. 10.
    Ginsburg, S.: Designing the iPhone User Experience: a user-centered approach to sketching and prototyping iPhone apps (2010)Google Scholar
  11. 11.
    Batey, M.: O significado da marca: como as empresas ganham vida na mente dos consumidores. Best Business, Rio de Janeiro (2010)Google Scholar
  12. 12.
    Mccracken, G.: Cultura & consumo II: mercados, significados e gerenciamento de marcas. Mauad, Rio de Janeiro (2005)Google Scholar
  13. 13.
    Kotler, P., Keller, K.L.: Administração de marketing, 12th edn. Pearson Prentice Hall, São Paulo (2006)Google Scholar
  14. 14.
    Gomez, L.S.R., Olhats, M., Floriano, J.O.D.: da marca de moda: o processo. A moda num mundo global. VidaEconomica, Porto (2010)Google Scholar
  15. 15.
    Nworah, U.: Decoding a brand’s DNA (2006)Google Scholar
  16. 16.
  17. 17.
    Kavaratzis, M.: From city marketing to city branding: an interdisciplinary analysis with reference to amsterdam, budapest and athens (2008)Google Scholar
  18. 18.
    Kavaratzis, M., Ashworth, G.J.: City branding: an effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie 96(5), 506–514 (2005)CrossRefGoogle Scholar
  19. 19.
    Anholt, S.: Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy 4(1), 1–6 (2008)CrossRefGoogle Scholar
  20. 20.
    Anholt, S.: Nation-brands of the twenty-first century. Journal of Brand Management 5(6) (1998)Google Scholar
  21. 21.
    Preece, J., Rogers, Y., Sharp, H.: Design de interação: além da interação homem- computador. Bookman, Porto Alegre (2005)Google Scholar
  22. 22.
    Garrett, J.J.: The Elements of User Experience: user-centered design for the web. AIGA, New York (2003)Google Scholar
  23. 23.
    Nielsen, J.: Usability engineering. Morgan Kauffman, San Francisco (1993)zbMATHGoogle Scholar
  24. 24.
    Meurer, H.: Projetação de Sistemas de Administração de Sítios Virtuais: O Atualizador, Santa Maria (2004)Google Scholar
  25. 25.
    MOBILE: Native Apps, Web Apps, and Hybrid AppsGoogle Scholar
  26. 26.
  27. 27.
    Cybis, W., Betiol, A.H., Faust, R.: Ergonomia e usabilidade: conhecimento métodos e aplicações. Novatec, São Paulo (2007)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Luiz Salomão Ribas Gomez
    • 1
  • Valéria Casaroto Feijó
    • 1
  1. 1.LOGO, Universidade Federal de Santa Catarina – UFSCFlorianopolisBrazil

Personalised recommendations