The author’s firm planned, researched, analyzed, designed, implemented (in the form of sample screens), evaluated, documented, and prepared training documents for several versions of a mobile phone application conceptual prototype, the Happiness Machine, which combines happiness theory with information design/visualization and persuasion design to change people’s behavior. This paper summarizes the Happiness Machine’s user-experience design. A more complete description appears in the White Paper cited [18].


culture dashboard design development emotion experience happiness incentives information interface mobile persona persuasion social scenario user 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Aaron Marcus
    • 1
  1. 1.President, Aaron Marcus and Associates, Inc.BerkeleyUSA

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