Advertisement

A Study of Cultural Reflection in Egyptian Government Websites

  • Nouf Khashman
  • Elaine Ménard
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8518)

Abstract

Culture is arguably an important consideration when designing websites because it influences users’ needs and expectations as they come to the site. Ten government websites from Egypt were evaluated in 2010 and 2014, before and after the break of the Arab Spring. By utilizing Hofstede’s model of cultural dimensions, the objective is to identify whether cultural-specific design elements have changed over time. The results suggest that the designs of these websites have changed and that they did not fully reflect design characteristics inferred from Hofstede’s model.

Keywords

Web design Egypt Culture Hofstede 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Abdallah, S., Albadri, F.: A perspective on ICT diffusion in the Arab region. In: Abdallah, S., Albadri, F. (eds.) ICT Acceptance, Investment and Organization: Cultural Practices and Values in the Arab World, pp. 1–15. Information Science Reference, Hershey (2011)Google Scholar
  2. 2.
    Ackerman, S.: Mapping user interface design to culture dimensions. Paper presented at the International Workshop on Internationalization of Products and Systems, Austin, TX (2002), http://www.usj.edu.lb/moodle/stephane.bazan/obs_interculturelle/culture%20dimensions%20in%20WS.pdf
  3. 3.
    Barber, W., Badre, A.: Culturability: the merging of culture and usability. In: 4th Conference on Human Factors and the Web (1998), http://research.microsoft.com/users/marycz/hfweb98/barber/ (retrieved)
  4. 4.
    Callahan, E.: Cultural Differences in the Design of Human-Computer Interfaces: A Multinational Study of University Websites. Published thesis, Indiana University (2007)Google Scholar
  5. 5.
  6. 6.
    Fernandes, T.: Global interface design: A guide to designing international user interfaces. AP Professional, Boston (1995)Google Scholar
  7. 7.
    Hofstede, G.: Culture’s Consequences: International Differences in Work-Related Values. Sage Publications, Beverly Hills (1980)Google Scholar
  8. 8.
    Hofstede, G.: Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Sage Publications, Thousand Oaks (2001)Google Scholar
  9. 9.
    Internet World Stats (2014), http://www.internetworldstats.com/af/eg.htm
  10. 10.
    Khashman, N., Large, A.: Measuring cultural markers in Arabic government websites using Hofstede’s cultural dimensions. In: Marcus, A. (ed.) HCII/DUXU 2011, Part II. LNCS, vol. 6770, pp. 431–439. Springer, Heidelberg (2011b)Google Scholar
  11. 11.
    Krippendorff, K.: Content analysis: An introduction to its methodology. Sage Publications, Beverly Hills (2004)Google Scholar
  12. 12.
    Loch, K., Straub, D., Kamel, S.: Diffusing the Internet in the Arab World: The role of social norms and technological culturation. IEEE Transactions on Engineering Management 50(1), 45–63 (2003)CrossRefGoogle Scholar
  13. 13.
    Marcus, A., Alexander, C.: User validation of cultural dimensions of a website design. In: Aykin, N. (ed.) Usability and Internationalization, Part II, HCII 2007. LNCS, vol. 4560, pp. 160–167. Springer, Heidelberg (2007)Google Scholar
  14. 14.
    Marcus, A., Gould, E.: Cultural Dimensions and Global Web User-Interface Design: What? So What? Now What? In: Proceedings of the 6th Conference on Human Factors and the Web, Austin, Texas (June 2000), http://www.amanda.com/resources/hfweb2000/hfweb00.marcus.html (retrieved September 25, 2008)
  15. 15.
    Marcus, A., Hamoodi, S.: The Impact of Culture on the Design of Arabic Websites. In: Aykin, N. (ed.) Internationalization, Design. LNCS, vol. 5623, pp. 386–394. Springer, Heidelberg (2009)Google Scholar
  16. 16.
    Nielsen, J.: International Use: Serving a Global Audience. In: Designing Web Usability, pp. 315–344. New Riders, Indianapolis (2000)Google Scholar
  17. 17.
    Nielsen, J., Tahir, M.: Home page usability: 50 websites deconstructed. New Riders, Indianapolis (2002)Google Scholar
  18. 18.
    O’Connell, T., Murphy, E.: The usability engineering behind user-centered processes for website development lifecycles. In: Zaphiris, P., Kurniawan, S. (eds.) Human Computer Interaction Research in Web Design and Evaluation, Idea Group Pub., Hershey (2007)Google Scholar
  19. 19.
    Robbins, S., Stylianou, A.: Global corporate web sites: an empirical investigation of content and design. Information & Management 40(3), 205–212 (2003), http://dx.doi.org/10.1016/S0378-72060200002-2 CrossRefGoogle Scholar
  20. 20.
    Röse, K.: Globalization, culture, and usability. In: Encyclopedia of Human Computer Interaction, pp. 253–256. IGI Global (2006), doi:10.4018/978-1-59140-562-7Google Scholar
  21. 21.
    Schneider, S., Foot, K.: The web as an object of study. New Media & Society 6(1), 114–122 (2004), doi:10.1177/1461444804039912CrossRefGoogle Scholar
  22. 22.
    Shneiderman, B.: Universal usability: Pushing human-computer interaction research to empower every citizen. Communications of the ACM 43(5), 84–91 (2000)CrossRefGoogle Scholar
  23. 23.
    Warf, B.: Global geographies of the internet. Springer, Dordrecht (2013), doi:10.1007/978-94-007-1245-4_1CrossRefGoogle Scholar
  24. 24.
  25. 25.
    Zahir, S., Dobing, B., Hunter, G.: Cross-Cultural Dimensions of Internet Portals. Internet Research 12(3), 210–220 (2002)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Nouf Khashman
    • 1
  • Elaine Ménard
    • 1
  1. 1.School of Information StudiesMcGill UniversityMontrealCanada

Personalised recommendations