Abstract
Inspired by the lexical approach used by psychologists to study personality traits, this paper proposes a revised version of this approach for analyzing online reviews. The lexical approach is based on a lexical hypothesis stating that personality traits are reflected in the adjectives invented by people to describe them. The revised lexical approach contains five steps: collecting online reviews, parsing adjectives, extracting consumer/user observations, factor analysis, and exploring factors/patterns. The paper elaborates each of these steps. It further discusses implications of this new approach.
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Fang, X., Zhao, F. (2014). A Revised Lexical Approach for Analyzing Online Reviews. In: Kurosu, M. (eds) Human-Computer Interaction. Theories, Methods, and Tools. HCI 2014. Lecture Notes in Computer Science, vol 8510. Springer, Cham. https://doi.org/10.1007/978-3-319-07233-3_7
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DOI: https://doi.org/10.1007/978-3-319-07233-3_7
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-07232-6
Online ISBN: 978-3-319-07233-3
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