Advertisement

A Revised Lexical Approach for Analyzing Online Reviews

  • Xiaowen Fang
  • Fan Zhao
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8510)

Abstract

Inspired by the lexical approach used by psychologists to study personality traits, this paper proposes a revised version of this approach for analyzing online reviews. The lexical approach is based on a lexical hypothesis stating that personality traits are reflected in the adjectives invented by people to describe them. The revised lexical approach contains five steps: collecting online reviews, parsing adjectives, extracting consumer/user observations, factor analysis, and exploring factors/patterns. The paper elaborates each of these steps. It further discusses implications of this new approach.

Keywords

lexical approach content analysis qualitative research online reviews 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Ashton, M.C.: Individual Differences and Personality. Academic Press, San Diego (2007)Google Scholar
  2. 2.
    Carlson, L.: Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest. The Journal of Consumer Affairs 42(1), 100–105 (2008)CrossRefGoogle Scholar
  3. 3.
    Cattell, R.B.: Confirmation and clarification of primary personality factors. Psychometrika 12, 197–220 (1947)CrossRefGoogle Scholar
  4. 4.
    Duriau, V.J., Reger, R.K., Pfarrer, M.D.: A Content Analysis of the Content Analysis Literature in Organization studies-research themes, data sources, and methodological refinements. Organizational Research Methods 10(1), 5–34 (2007)CrossRefGoogle Scholar
  5. 5.
    Goldberg, L.R.: An alternative ‘description of personality’: The Big-Five factor structure. Journal of Personality and Social Psychology 59(6), 1216–1229 (1990)CrossRefGoogle Scholar
  6. 6.
    Miller, G.A., Beckwith, R., Fellbaum, C., Gross, D., Miller, K.J.: Introduction to WordNet: an on-line lexical database. International Journal of Lexicography 3(4), 235–244 (1990)CrossRefGoogle Scholar
  7. 7.
    Simmons, L.L., Conlon, S., Mukhopadhyay, S., Yang, J.: A computer aided content analysis of online reviews. The Journal of Computer Information Systems 52(1), 43–55 (2011)Google Scholar
  8. 8.
    Tupes, E.C., Christal, R.E.: Recurrent personality factors based on trait ratings. Journal of Personality 60, 225–251 (1992)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Xiaowen Fang
    • 1
  • Fan Zhao
    • 2
  1. 1.School of ComputingDePaul UniversityChicagoU.S.
  2. 2.Lutgert College of BusinessFlorida Gulf Coast UniversityFort MyersU.S.

Personalised recommendations