A Revised Lexical Approach for Analyzing Online Reviews

  • Xiaowen Fang
  • Fan Zhao
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8510)


Inspired by the lexical approach used by psychologists to study personality traits, this paper proposes a revised version of this approach for analyzing online reviews. The lexical approach is based on a lexical hypothesis stating that personality traits are reflected in the adjectives invented by people to describe them. The revised lexical approach contains five steps: collecting online reviews, parsing adjectives, extracting consumer/user observations, factor analysis, and exploring factors/patterns. The paper elaborates each of these steps. It further discusses implications of this new approach.


lexical approach content analysis qualitative research online reviews 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Xiaowen Fang
    • 1
  • Fan Zhao
    • 2
  1. 1.School of ComputingDePaul UniversityChicagoU.S.
  2. 2.Lutgert College of BusinessFlorida Gulf Coast UniversityFort MyersU.S.

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