Design-Neuroscience: Interactions between the Creative and Cognitive Processes of the Brain and Design

  • Rachel Zuanon
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8510)


This paper discusses the rapprochement between Design and Neuroscience at the approach to the interaction between the creative and cognitive processes of the brain and design. Presents the importance of mental images in mediating these processes. Articulates the parallels between instances of design: imaging, presenting and testing and brain: interpreter, actor and comparator. Proposes the relationship between the spiral development of the brain and of the design as an interactive action beyond the iterative condition, able to support innovative and open perspectives for projective methodologies in design.


Design Neuroscience Creative Process and Cognitive Process 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Rachel Zuanon
    • 1
  1. 1.Sense Design Lab, PhD and Master Design ProgramAnhembi Morumbi UniversitySao PauloBrazil

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