Abstract
As discussed above in section Bundling, broadband in itself is of little value in the absence of so-called complementary goods that confer value to such access. Examples of complementary dynamics in broadband adoption include applications and content that users value, and therefore should be attractive enough to encourage the purchase of the service.
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© 2014 Springer International Publishing Switzerland
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Katz, R.L., Berry, T.A. (2014). Launching Services to Drive Broadband Demand. In: Driving Demand for Broadband Networks and Services. Signals and Communication Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-07197-8_6
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DOI: https://doi.org/10.1007/978-3-319-07197-8_6
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-07196-1
Online ISBN: 978-3-319-07197-8
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