Abstract
In Chap. 2 the structural factors constraining broadband adoption were reviewed for both the residential and enterprise markets. This section first focuses on a specific adoption obstacle for residential subscribers: limited digital literacy. Addressing this obstacle requires the implementation of programs that build an understanding of the service offerings.
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Notes
- 1.
“Fact Sheet: Digital Literacy.” United States Department of Commerce. N.p., 13 May 2011. Web. 08 Mar. 2013. http://www.commerce.gov/news/fact-sheets/2011/05/13/fact-sheet-digital-literacy.
- 2.
“Digital Literacy in Education.” Policy Brief. UNESCO Institute for Information Technologies in Education, May 2011. Web. 11 Mar. 2013. http://unesdoc.unesco.org/images/0021/002144/214485e.pdf.
- 3.
“Courses and Certifications.” Cisco. N.p., n.d. Web. 06 Mar. 2013. http://www.cisco.com/web/learning/netacad/course_catalog/index.html.
- 4.
“Microsoft Innovation Center Activities.” Microsoft. N.p., n.d. Web. 07 Mar. 2013. http://www.microsoft.com/mic/mic-activities.aspx and, “IT Academy Program Overview.” Microsoft IT Academy Program. N.p., n.d. Web. 07 Mar. 2013. http://www.microsoft.com/en-us/itacademy/overview.aspx.
- 5.
Cybercafes compiles only advertising locations, which means that it underestimates considerably the total population. Nevertheless, it provides a sense of the popularity of the access medium.
- 6.
See Katz (2009).
- 7.
The original regression yielded a coefficient of 0.0027 for the 2/3 more developed countries in the sample and negative effect for the lower third. A negative effect did not make sense so the authors constrained the effect for the lower third to zero. At that point the coefficient for the full sample moved to 0.0013.
- 8.
See Waverman 2009.
- 9.
For example, Waverman et al. estimated that in the United States broadband penetration contributed approximately to 0.26 % per annum to productivity growth, resulting in 11 additional cents per hour worked (or USD 29 billion per year).
- 10.
See Atkinson et al. 2009.
- 11.
Op. cit.
- 12.
Op. cit.
- 13.
Op. cit.
- 14.
Op. cit.
- 15.
- 16.
See Crandall et al. (2007).
- 17.
MLab Business Plan. Rep. InfoDev, Mar. 2011. Web. 12 Mar. 2013. http://www.infodev.org/en/Publication.1087.html.
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Katz, R.L., Berry, T.A. (2014). Creating Awareness. In: Driving Demand for Broadband Networks and Services. Signals and Communication Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-07197-8_3
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