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International Conference on Persuasive Technology

PERSUASIVE 2014: Persuasive Technology pp 143–154Cite as

Credibility and Interactivity: Persuasive Components of Ideological Group Websites

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 8462))

Abstract

The quickly growing presence of ideological groups on the Internet has garnered interest into how these groups use technology to persuade others. This study extends current research on the influential effects of website credibility and interactivity to the context of ideological group websites. Results of this study indicated that credibility and interactivity had direct and interactive effects on outcomes of agreement with the ideology, negative affective responses, and strength of argument when responding to the website. A number of these results may be due to (in)consistency with previous beliefs or violations of expectations regarding ideological group websites. Limitations and future directions are also discussed.

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Author information

Authors and Affiliations

  1. University of Oklahoma, Norman, OK, United States

    Genevieve Johnson, William D. Taylor, Alisha M. Ness, Michael K. Ault, Norah E. Dunbar, Matthew L. Jensen & Shane Connelly

Authors
  1. Genevieve Johnson
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  2. William D. Taylor
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  3. Alisha M. Ness
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  4. Michael K. Ault
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  5. Norah E. Dunbar
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  6. Matthew L. Jensen
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  7. Shane Connelly
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Editor information

Editors and Affiliations

  1. Human Technology Lab, Department of General Psychology, University of Padova, Via Venezia, 8, 35131, Padova, Italy

    Anna Spagnolli

  2. Human-Computer Interaction Lab, University of Udine, via delle Scienze 206, 33100, Udine, Italy

    Luca Chittaro

  3. Department of General Psychology, University of Padova, Italy

    Luciano Gamberini

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© 2014 Springer International Publishing Switzerland

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Johnson, G. et al. (2014). Credibility and Interactivity: Persuasive Components of Ideological Group Websites. In: Spagnolli, A., Chittaro, L., Gamberini, L. (eds) Persuasive Technology. PERSUASIVE 2014. Lecture Notes in Computer Science, vol 8462. Springer, Cham. https://doi.org/10.1007/978-3-319-07127-5_13

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  • DOI: https://doi.org/10.1007/978-3-319-07127-5_13

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-07126-8

  • Online ISBN: 978-3-319-07127-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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