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Corporate Customership: The Core Components of the Relationship Between Firm and Customer

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Smart Organizations and Smart Artifacts

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 7))

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Abstract

Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co-creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.

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Author information

Authors and Affiliations

  1. University of Cagliari, V.le S. Ignazio 17, 09123, Cagliari, Italy

    Enrico Angioni & Francesca Cabiddu

Authors
  1. Enrico Angioni
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  2. Francesca Cabiddu
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Corresponding author

Correspondence to Enrico Angioni .

Editor information

Editors and Affiliations

  1. Bocconi University, Milano, Italy

    Leonardo Caporarello

  2. Second University of Naples "Tor Vergata", Aversa, Italy

    Beniamino Di Martino

  3. Second University of Naples, Capua, Italy

    Marcello Martinez

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Angioni, E., Cabiddu, F. (2014). Corporate Customership: The Core Components of the Relationship Between Firm and Customer. In: Caporarello, L., Di Martino, B., Martinez, M. (eds) Smart Organizations and Smart Artifacts. Lecture Notes in Information Systems and Organisation, vol 7. Springer, Cham. https://doi.org/10.1007/978-3-319-07040-7_4

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