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International Symposium on Business Modeling and Software Design

BMSD 2013: Business Modeling and Software Design pp 150–173Cite as

Designing Value-Oriented Service Systems by Value Map

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Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 173))

Abstract

In this paper, we introduce a problem structuring method (PSM) called “Value Map”. Value Map is an extension to the Supplier Adopter Relationship Diagram in the Systemic Enterprise Architecture Method (SEAM). Value Map assists in understanding, analysis and design of value creation and capture in service systems. We illustrate the applicability of the Value Map by modeling value creation and capture in the service system of a social networking company called Webdoc. To validate the usefulness of the Value Map, we conducted an empirical study in which we also compared the Value Map to Business Model Canvas, one of the most established methods in business model design. The results of the study show that the Value Map helps business practitioners in understanding and analyzing customer value, customer value creation, and the value capture processes. We conducted an empirical study in which we assessed the usefulness of Value Map and compared it with Business Model Canvas, one of the most established methods in business model design. The results of the study show that the Value Map helps business practitioners to understand and analyze customer value, customer value creation, and the value capture processes.

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Author information

Authors and Affiliations

  1. School of Computer and Communication Sciences, Ecole Polytechnique Fédérale de Lausanne, Lausanne, Switzerland

    Arash Golnam & Alain Wegmann

  2. Webdoc, Rue de Genève 17, Lausanne, 1003, Switzerland

    Vijay Viswanathan

  3. Business School Lausanne, Route de la Maladière 21, 1022, Chavannes, Switzerland

    Christa I. Moser

  4. School of Business, Lappeenranta University of Technology, Lappeenranta, Finland

    Paavo Ritala

Authors
  1. Arash Golnam
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  2. Vijay Viswanathan
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  3. Christa I. Moser
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  4. Paavo Ritala
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  5. Alain Wegmann
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Editor information

Editors and Affiliations

  1. Interdisciplinary Institute for Collaboration and Research on Enterprise Systems and Technology – IICREST, Sofia, Bulgaria

    Boris Shishkov

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Golnam, A., Viswanathan, V., Moser, C.I., Ritala, P., Wegmann, A. (2014). Designing Value-Oriented Service Systems by Value Map. In: Shishkov, B. (eds) Business Modeling and Software Design. BMSD 2013. Lecture Notes in Business Information Processing, vol 173. Springer, Cham. https://doi.org/10.1007/978-3-319-06671-4_8

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  • DOI: https://doi.org/10.1007/978-3-319-06671-4_8

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-06670-7

  • Online ISBN: 978-3-319-06671-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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