Abstract
This chapter focuses on the current and possible future development scenarios for the medical nutrition industry. It starts off by exploring the definitions and characteristics of the pharmanutrition industries in the European health and life science sector. By taking conventional foods at one end of the spectrum, and pharmaceutical products at the other, the pharmanutrition industry can be split further into two categories falling within this spectrum: functional foods and medical nutrition. Section two exemplifies the developmental trends of the medical nutrition industry. Various industry life cycle scenarios are defined in order to forecast the direction in which this pharmanutrition industry could mature. Concepts such as the innovation cliff and jumping the S-curve are described, and strategies to overcome common bottlenecks are proposed. The last section describes patenting behaviour in the medical nutrition industry, offering a patent decision framework for intellectual property protection strategies. The chapter rounds off with a general discussion as to the successful future development of the medical nutrition industry.
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Appendix A: Pharmaceutical M & A
Appendix A: Pharmaceutical M & A
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Weenen, T.C., Fernald, K., Pronker, E.S., Commandeur, H., Claassen, E. (2014). Bridging a Pharma-Like Innovation Gap in Medical Nutrition. In: Folkerts, G., Garssen, J. (eds) Pharma-Nutrition. AAPS Advances in the Pharmaceutical Sciences Series, vol 12. Springer, Cham. https://doi.org/10.1007/978-3-319-06151-1_3
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