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Predicting Guild Membership in Massively Multiplayer Online Games

  • Hamidreza Alvari
  • Kiran Lakkaraju
  • Gita Sukthankar
  • Jon Whetzel
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8393)

Abstract

Massively multiplayer online games (MMOGs) offer a unique laboratory for examining large-scale patterns of human behavior. In particular, the study of guilds in MMOGs has yielded insights about the forces driving the formation of human groups. In this paper, we present a computational model for predicting guild membership in MMOGs and evaluate the relative contribution of 1) social ties, 2) attribute homophily, and 3) existing guild membership toward the accuracy of the predictive model. Our results indicate that existing guild membership is the best predictor of future membership; moreover knowing the identity of a few influential members, as measured by network centrality, is a more powerful predictor than a larger number of less influential members. Based on these results, we propose that community detection algorithms for virtual worlds should exploit publicly available knowledge of guild membership from sources such as profiles, bulletin boards, and chat groups.

Keywords

group formation MMOGs community detection homophily 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Hamidreza Alvari
    • 1
  • Kiran Lakkaraju
    • 2
  • Gita Sukthankar
    • 1
  • Jon Whetzel
    • 2
  1. 1.University of Central FloridaOrlandoUSA
  2. 2.Sandia National LabsAlbuquerqueUSA

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