Abstract
The paper aims at showing some recent methodological evolutions for analyzing Customer Satisfaction (CS) models, by using Structural Equation Model (SEM) based on the information theoretic approach, and the method of the Cumulative Correspondence Analysis (CCA) in case of ordered categorical variables in a multifactor state system based on Taguchi’s statistic.
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D’Ambra, L., Ciavolino, E. (2014). Recent Developments in Multidimensional Analysis for Customer Satisfaction. In: Crescenzi, F., Mignani, S. (eds) Statistical Methods and Applications from a Historical Perspective. Studies in Theoretical and Applied Statistics(). Springer, Cham. https://doi.org/10.1007/978-3-319-05552-7_31
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DOI: https://doi.org/10.1007/978-3-319-05552-7_31
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