Abstract
This new round of cloud computing as the center of the IT industry revolution in the global emerging. Internet industry is full of “cloud computing” is the key word. Based on this premise that the sharing of resources, to the development of the Internet has brought opportunities as well as challenges. The E-commerce project in China is in the rapid development stage. The color of website has guiding function to influence consumer’s purchase decision and to give consumption implication to consumer. This paper, by combing the website examples and practice, from the angle of E-commerce website interface, researches into color’s guiding functions. It’s a valuable try in the research of guiding function of color emotion in E-commerce website interface.
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Acknowledgement
The authors would like to thank the Chongqing Higher Education Reform Project \({\langle}\!{\langle}\)Build the Curriculum System of “Integration of Knowledge and Quality” and Fulfill the Innovative Talent Training in Page Design Department\({\rangle}\!{\rangle}.\) Project Number: 1202112.
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© 2014 Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
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Zhang, X., Qin, F. (2014). Oriented Research of Color Emotion in E-commerce Website Interface. In: Leung, V., Chen, M. (eds) Cloud Computing. CloudComp 2013. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 133. Springer, Cham. https://doi.org/10.1007/978-3-319-05506-0_21
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DOI: https://doi.org/10.1007/978-3-319-05506-0_21
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