The Evolution of Happiness: Development of Happiness from its Birth to its Contemporary Manifestations
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Chapter 7 briefly outlines the development from the birth of happiness to its contemporary manifestations. By introducing the concept of compulsory happiness—the modern imperative to be happy—it provides a point of departure for a critical approach to contemporary manifestations of happiness. As an example of the latter it analyzes modern consumer culture which is depicted as the dominant strategy of happiness in contemporary western societies than needs to be critically reflected.