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Family Orientation, Market Orientation

Chapter
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Part of the International Studies in Entrepreneurship book series (ISEN, volume 30)

Abstract

In this chapter, I am going to examine the “familiness” of the eight family businesses, on the three dimensions of business objectives, resources, and decision-making, as conceptualised in  Chap. 2.

Keywords

Trade Fair Market Orientation Family Business Business Objective Local Government Official 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.New Zealand Asia InstituteThe University of AucklandAucklandNew Zealand

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