Transitioning to Value Co-development

  • Roberta SebastianiEmail author
  • Daniela Corsaro
  • Stephen L. Vargo


Developing strategic approaches to value creation for their firms and others is among the most fundamental challenges that managers face in all businesses. This implies the need to better understand both how value is created and the roles various parties within and outside the firm play.


Service Ecosystem Service Provision Creation Process Customer Relationship Management Customer Experience 
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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Roberta Sebastiani
    • 1
    Email author
  • Daniela Corsaro
    • 1
  • Stephen L. Vargo
    • 2
  1. 1.Università Cattolica del Sacro Cuore di MilanoMilanItaly
  2. 2.Shidler College of BusinessUniversity of Hawaii at ManoaHonoluluUSA

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