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Innovation in Services: The Case of Fleury—A Diagnostic Medical Center

  • Eduardo VasconcellosEmail author
  • Liliana Vasconcellos-Guedes
  • Rendrik Franco
  • Patricia Yumi Maeda
  • Luís F. A. Guedes
  • Marcos C. Bruno
Chapter

Abstract

This book is mainly focused on the need to combine theater driven and factory driven organisations. It says how to involve customers to design the service process. In this sense, it is mainly related to the innovation in service processes. This chapter introduces another interesting element of innovation, the role of strategy and culture.

Keywords

Knowledge Management Innovation Process Open Innovation H1N1 Virus Service Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Eduardo Vasconcellos
    • 1
    Email author
  • Liliana Vasconcellos-Guedes
    • 1
  • Rendrik Franco
    • 2
  • Patricia Yumi Maeda
    • 2
  • Luís F. A. Guedes
    • 3
    • 4
  • Marcos C. Bruno
    • 1
  1. 1.University of São PauloSão PauloBrazil
  2. 2.Fleury GroupSão PauloBrazil
  3. 3.Bocconi UniversityMilanItaly
  4. 4.FIA - Fundação Intituto de Administração and ResearcherUniversity of São PauloSão PauloBrazil

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