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Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 pp 73–82Cite as

Customization Issues: A Four-Level Customization Model

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Part of the book series: Lecture Notes in Production Engineering ((LNPE))

Abstract

Implementation of mass customization and product configuration in companies requires fundamental considerations about how products can fulfil the demand from customers. In order to support such decision-making, a multi-level model for customization is developed. This model identifies four different levels of customization, ranging from the structure level at the bottom, through the performance level and the experience level, to the learning level at the top. The model also has a dual view with customers/demand at one side and product/supplier at the other side. It is a rather general model, which can be applied to many types of products, and typically, product designers must decide how far up in levels the customization should aim. In this paper, the four-level customization model is applied to wheel chairs.

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Authors and Affiliations

  1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Fibigerstraede 16, DK, 9220, Aalborg, Denmark

    Kaj A. Joergensen, Thomas D. Brunoe, Stig Taps & Kjeld Nielsen

Authors
  1. Kaj A. Joergensen
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  2. Thomas D. Brunoe
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  3. Stig Taps
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  4. Kjeld Nielsen
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Corresponding author

Correspondence to Kaj A. Joergensen .

Editor information

Editors and Affiliations

  1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Thomas D. Brunoe

  2. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kjeld Nielsen

  3. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kaj A. Joergensen

  4. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Stig B. Taps

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© 2014 Springer International Publishing Switzerland

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Joergensen, K.A., Brunoe, T.D., Taps, S., Nielsen, K. (2014). Customization Issues: A Four-Level Customization Model. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_7

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  • DOI: https://doi.org/10.1007/978-3-319-04271-8_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-04270-1

  • Online ISBN: 978-3-319-04271-8

  • eBook Packages: EngineeringEngineering (R0)

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