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Strategic Capabilities to Manage High-Variety Production Environments: The Role of Underlying Activities and Organizational Resources

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Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014

Part of the book series: Lecture Notes in Production Engineering ((LNPE))

  • 2011 Accesses

Abstract

Product offerings (PO) with a high number of product variants have become a standard in today’s industrial manufacturing sector and are also becoming increasingly popular in business-to-consumer markets. Increasingly, more companies pursue such a strategy as they hope to benefit from the competitive advantage that arises from the opportunity to address every customer individually. However, adapting a respective business model (BM) for high-variety (HV) production demands profound organizational change. Existing research suggests that companies have to develop certain strategic capabilities when implementing such business strategies. Still, most studies lack a sufficient level of detail in the discussion of these strategic capabilities and remain vague regarding underlying management activities and organizational resources. With this study, we provide more detailed definitions of the strategic capabilities of mass customization. Furthermore, we identify a comprehensive set of underlying management activities and organizational resources and thereby facilitate the realization of the strategic capabilities for practitioners.

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  1. Technology and Innovation Management Group, RWTH Aachen University, Aachen, Germany

    Frank Steiner & Moritz Wellige

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  1. Frank Steiner
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  2. Moritz Wellige
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Correspondence to Frank Steiner .

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Editors and Affiliations

  1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Thomas D. Brunoe

  2. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kjeld Nielsen

  3. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kaj A. Joergensen

  4. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Stig B. Taps

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Table 1

Table 1 Activities and organizational resources for the strategic capabilities of MC
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Steiner, F., Wellige, M. (2014). Strategic Capabilities to Manage High-Variety Production Environments: The Role of Underlying Activities and Organizational Resources. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_41

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