Abstract
This paper is based on a recently completed EU-funded project, aimed at creating location-based and socially networked services to support elderly people’s independent life. The project team created a platform of services for elderly people in four EU locations. It included the development of a business model to ensure the economic sustainability of the services beyond the funding period. Elderly people, as commonly known, are reluctant to use new technology and are especially diffident of open social networking systems, because of the openness of those systems, that risk to undermine the urgent need of trust and safeness. The Life 2.0 platform is highly related to a real-life context of senior people. This has implications on the scalability of the platform. This paper analyses the lesson learned and proposes some insights into how the diffusion of innovation based on local and personal solutions challenges the common scalability logics.
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Acknowledgments
The work presented in this paper is partially funded by the ICT PSP EU project Life 2.0—geographical positioning services to support independent living and social interaction between elderly people. Contract Number: ICT-PSP-2-270965. www.life2project.eu. The authors would like to acknowledge also the contributions of the whole consortium. This paper reflects only the views of the author and the European Commission is not liable for any use that might be made of the information contained therein.
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Morelli, N. (2014). Scaling Up Local and Individualized Solutions, Challenging Existing Logic. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_40
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DOI: https://doi.org/10.1007/978-3-319-04271-8_40
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