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Mass Customization Measurements Metrics

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Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014

Part of the book series: Lecture Notes in Production Engineering ((LNPE))

Abstract

A recent survey has indicated that 17 % of companies have ceased mass customizing less than 1 year after initiating the effort. This paper presents measurement for a company’s mass customization performance, utilizing metrics within the three fundamental capabilities: robust process design, choice navigation, and solution space development. A mass customizer when assessing performance with these metrics can identify within which areas improvement would increase competitiveness the most and enable more efficient transition to mass customization.

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Author information

Authors and Affiliations

  1. Aalborg University, Department of Mechanical and Manufacturing Engineering, Fibigerstraede 16, 9220, Aalborg, Denmark

    Kjeld Nielsen, Thomas D. Brunoe, Kaj A. Joergensen & Stig B. Taps

Authors
  1. Kjeld Nielsen
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  2. Thomas D. Brunoe
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  3. Kaj A. Joergensen
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  4. Stig B. Taps
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Corresponding author

Correspondence to Kjeld Nielsen .

Editor information

Editors and Affiliations

  1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Thomas D. Brunoe

  2. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kjeld Nielsen

  3. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kaj A. Joergensen

  4. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Stig B. Taps

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© 2014 Springer International Publishing Switzerland

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Nielsen, K., Brunoe, T.D., Joergensen, K.A., Taps, S.B. (2014). Mass Customization Measurements Metrics. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_31

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  • DOI: https://doi.org/10.1007/978-3-319-04271-8_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-04270-1

  • Online ISBN: 978-3-319-04271-8

  • eBook Packages: EngineeringEngineering (R0)

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