Abstract
In this final chapter, we discuss the importance that understanding market and organizational readiness holds for solution business, and how this readiness helps firms position themselves when implementing changes. We also offer guidelines on improving market readiness, pinpoint the core capabilities that firms need to focus on in order to improve their organizational readiness, and discuss issues associated with effecting successful transformation. We end by arguing that the latter is realized when firms simultaneously create successful products and solution business models.
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Notes
- 1.
Case based on public information on the UPM Grada web site (http://www.upmgrada.com) on Youtube (http://www.youtube.com/watch?v=UnM-gddpriM).
- 2.
Case based on public information on KONE’s web site (http://www.kone.com/).
- 3.
The discussion on market practices is based on Kjellberg and Helgesson (2006).
- 4.
Case based on public information from Wärtsilä’s web site (http://www.wartsila.com/).
- 5.
This discussion that follows is based on work by Storbacka et al. (2013).
References
Kjellberg, H., & Helgesson, C.-F. (2006). Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management, 35(7), 839–855.
Storbacka, K., Windahl, C., Nenonen, S., & Salonen, A. (2013). Solution business models: Transformation along four continua. Industrial Marketing Management, 42(5), 705–716.
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© 2014 Springer International Publishing Switzerland
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Storbacka, K., Pennanen, R. (2014). Making It Happen: Are You Ready for Solution Business?. In: Solution Business. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-03976-3_7
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DOI: https://doi.org/10.1007/978-3-319-03976-3_7
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