Perceived Barriers in Relation to Health and Lifestyle Information among Icelanders
The study examined Icelanders’ perceived barriers to health and lifestyle information, their motivation and information seeking behaviour. The data was gathered using an internet and a telephone survey using a random sample of 1200 adults. Response rate was 58.4%. Four clusters were drawn by k-means cluster analysis. FANOVA was used to explore differences in motivation and perceived barriers across the clusters. The results show a connection between motivational factors and information seeking. For all clusters, 10 out of 13 statements represent barriers while three statements do not. Significant difference was found across the clusters for two of the statements. The least motivated cluster seeks information least often but reported lower barriers than clusters that are more motivated and active at information seeking.
KeywordsBarriers information literacy information seeking motivation
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