Abstract
Products are getting smarter. Business models are more volatile. Customers are connected and empowered. The pace of technical change and the volume of data pouring into companies are unprecedented. Innovative winners will harness these trends to become global icons. The losers will struggle to stay in business and many of them will fail. Welcome to the world of innovation management in the twenty-first century.
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Cronin, M.J. (2014). The Challenge of Innovation. In: Top Down Innovation. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-03901-5_1
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DOI: https://doi.org/10.1007/978-3-319-03901-5_1
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