Abstract
Sanya, as tropical coastal tourism city in China, is well known both at home and abroad, and it boasts of rich and unique sports tourism factors. The thesis, by taking the sports tourism products in Sanya for example and from the perspective of tourists, employed grid analysis method of ASEB to conduct in-depth analysis of strength and weakness, opportunities, and threats of sports tourism products in tropical region in China and activities, environment, experience, and benefits of tourists in the tourism process, and on this basis, the author put forward the strategies of developing and promoting out-of-season sports tourism products in tropical region in China.
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Foundation Project
The National Social Science Fund Project—Youth Project “Empirical Research on Cultivation of Tropical Out-of-season Sports Tourism Market in China” (13CTY015) stage outcome.
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© 2014 Springer International Publishing Switzerland
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Feng, Z., Jianqiang, T., Xiaolin, W. (2014). ASEB Analysis of Tropical Out-of-Season Sports Tourism Products in China. In: Cao, BY., Ma, SQ., Cao, Hh. (eds) Ecosystem Assessment and Fuzzy Systems Management. Advances in Intelligent Systems and Computing, vol 254. Springer, Cham. https://doi.org/10.1007/978-3-319-03449-2_44
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DOI: https://doi.org/10.1007/978-3-319-03449-2_44
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