Skip to main content

Cultural Differences in Interface Preferences

  • Conference paper
Advances in Visual Informatics (IVIC 2013)

Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 8237))

Included in the following conference series:

  • 4312 Accesses

Abstract

This study aims to examine the reliability of five cultural dimensions of Power Distance, Individualism, Uncertainty Avoidance, Masculinity and Long-Term Orientation towards interface tendency among university students. The second purpose of this study was to test whether there are differences in the pattern of utilization of the interface according to culture. The third purpose of this study was to determine whether there are differences for each of the cultural dimensions of religion and thus has a distinct tendency to interface components. A total of 100 population samplings were collected from the respondents. The questionnaire was adapted from the study of Reinecke (2010), which includes questions for dimension of Power Distance, Individualism, Uncertainty Avoidance, Masculinity and Long-Term Orientation. Data were analyzed using the Cronbach alpha test.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Aziz, A.B.: Seminar Nilai dalam Komuniti (SIVIC) anjuran Jabatan Pengajian Umum, pp. 1–13. Universiti Utara Malaysia (September 2004)

    Google Scholar 

  2. Basri, M.: Teknologi maklumat dan komunikasi (ICT) dan nilai dalam masyarakat. In: Seminar Antarabangsa Nilai dalam Komuniti Pasca Modenisme (SIVIC 2004), Hotel City Bayview Langkawi, September 4-6 (2004) (unpublished)

    Google Scholar 

  3. Burgmann, I., Kitchen, P., Williams, R.: Does Culture Matter on the Web? Marketing Intelligence & Planning 24(1), 6–73 (2006)

    Article  Google Scholar 

  4. Callahan, E.: Cultural Similarities and Differences in the Design of University Websites. Journal of Computer-Mediated Communication 11(1) (2005)

    Google Scholar 

  5. Dormann, C., Chisalita, C.: Cultural Values in Web Site Design. In: European Conference on Cognitive Ergonomics (2002)

    Google Scholar 

  6. Fagan, P.F.: Religious Practice and Educational Attainment. Research Synthesis. Family Research Council (2010)

    Google Scholar 

  7. Gould, E., Zakaria, N., Yusof, S.: Applying Culture to Website Design: A Comparison of Malaysian and US Websites. In: Joint IEEE International and 18th Annual Conference on Computer Documentation, pp. 161–171 (2000)

    Google Scholar 

  8. Hall, E., Hall, M.: Understanding Cultural Differences. Intercultural Press, Maine (1990)

    Google Scholar 

  9. Hofstede, G.: Culture’s Consequences: Comparing Values, Behaviours and Organisations across nations. Sage Publications (2003)

    Google Scholar 

  10. Marcus, A., Gould, E.W.: Crosscurrents: Cultural Dimensions and Global Web User-Interface Design. ACM Interactions 7(4), 32–46 (2000)

    Article  Google Scholar 

  11. Ramli, N.H.: Memprofil Mangsa Bunuh Diri. Bernama.com (March 17, 2009)

    Google Scholar 

  12. Nisbett, R.: The Geography of Thought. Free Press, New York (2003)

    Google Scholar 

  13. Reinecke, K.: Culturally Adaptive User Interface. PhD Thesis (2010)

    Google Scholar 

  14. Reinecke, K., Bernstein, A.: Improving Performance, Perceived Usability, and Aesthetics with Culturally Adaptive User Interfaces. Working Paper (2010a)

    Google Scholar 

  15. Trompenaars, F., Hampden-Turner, C.: Riding the Waves of Culture: Understanding Cultural Diversity in Business. Nicholas Brealey Publishing Ltd. (1997)

    Google Scholar 

  16. Zhao, W., Massey, B., Murphy, J., Lui, F.: Cultural dimensions of web site design and content. Prometheus 21, 75–84 (2003)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer International Publishing Switzerland

About this paper

Cite this paper

Ishak, Z., Jaafar, A. (2013). Cultural Differences in Interface Preferences. In: Zaman, H.B., Robinson, P., Olivier, P., Shih, T.K., Velastin, S. (eds) Advances in Visual Informatics. IVIC 2013. Lecture Notes in Computer Science, vol 8237. Springer, Cham. https://doi.org/10.1007/978-3-319-02958-0_68

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-02958-0_68

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-02957-3

  • Online ISBN: 978-3-319-02958-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics