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Empirical Analysis

Chapter
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Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Abstract

The aim of this book is to shed some light on the process of variety generation in the US automobile industry. The existence of the peculiar niche market of specialty components for vehicles allows the development a new techniques for the analysis as explained in following paragraphs.

Keywords

Variety Generation Market Segment Market Segmentation Niche Market Market Knowledge 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Author(s) 2014

Authors and Affiliations

  1. 1.Department of Economics and StatisticsUniversity of TurinTurinItaly

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