Abstract
Over the years, the consistent transparent, predictable and reliable business case Nestlé has followed in Moga has made the villagers trust the company. It has also made many of them loyal suppliers. As one farmer who was interviewed for this study said, “loyalty and trust have to be a two ways street”. Trust lies at the core of the community of interests Nestlé has established with Moga’s farmers. This trust and staunchness in the company can be best indicated by considering what transpired during the decade-long period of terrorism in Punjab, from 1982 to 1993. During those years, the separatist group Khalistan Commando Force proclaimed the independence of Punjab and engaged in a series of terrorist activities to attain its goal.
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Reference
Singh P (2008) Causes and consequences of terrorism in Punjab: a rationalist perspective. Institute for Defence Studies and Analyses. Available via DIALOG, New Delhi. http://www.idsa.in/idsastrategiccommentsCausesandconsequencesofTerrorisminPunjab_PSingh_180708
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Biswas, A.K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y.K., Gupta, A. (2014). A Test to the Moga Community of Interests. In: Creating Shared Value. SpringerBriefs on Case Studies of Sustainable Development. Springer, Cham. https://doi.org/10.1007/978-3-319-01463-0_8
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DOI: https://doi.org/10.1007/978-3-319-01463-0_8
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