Abstract
In retrospect, the construction of the factory at Moga could not have been any timelier. The Green Revolution reached this region of Punjab around 1965–1966, shortly after its opening, when the farmers were encouraged by the Government to grow hybrid wheat and corn, which produced much higher yields. This intensification of agricultural production resulted into higher output even when land area cultivated augmented only marginally, and more importantly, it brought about higher earnings and many socio-economic advantages for many rural communities. Encouraged by such positive developments, they were more willing to experiment with new ideas which could further improve their standards of living.
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Biswas, A.K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y.K., Gupta, A. (2014). India’s Revolutions: Seizing Local Potential and Harnessing National Opportunities. In: Creating Shared Value. SpringerBriefs on Case Studies of Sustainable Development. Springer, Cham. https://doi.org/10.1007/978-3-319-01463-0_4
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